3D scanning — why fashion is entering a new dimension

Could a new innovation allow a brand to boost sales while cutting its carbon footprint?
Cutting edge technology is always in fashion. Recently we’ve seen the rise of AI virtual influencers (such as Instagram’s @lilmiquela), fabric laser cutters and virtual reality apps — Burberry last year collaborated with graphic artist Danny Sangra to create a “Burberry world” iPhone app. The most popular innovation? Three-dimensional scanning, which luxury brands are exploiting to boost sales, create more refined and intricate products and decrease their carbon footprints. Here are three brands paving the way.
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