Established businesses can get caught out by the rapid pace of digital transformation, but, according to industry experts, a gradual progression can still lead to success
Every brand, organisation and company needs to transform to keep up with the pace of technological change, to keep costs low and customer service high and fight off rivals new and old – or risk being left behind.
Just ask Blockbuster, Kodak and countless other firms that failed to react quickly enough to the digital revolution, says Mark Basham, CEO of AXELOS, best practice solutions provider. “Business has transformed enormously on the back of technology, and service providers that haven’t acknowledged those changes, or haven’t changed fast enough, have paid the price,” he explains.
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