In Future AR Tech, Expect More Blasts from the Past

New research suggests that for augmented reality marketing, ‘nostalgia’ is the key to inspiring consumer action.

When it comes time to rehash the most memorable Super Bowl ads, you can count on a tearjerker to take the cake. Last Sunday, Google pulled the requisite heartstrings with a spare, no-frills spot. It featured an elderly man asking Google Assistant to help him remember characteristics of his late wife Loretta: How she “loved scallops,” used to “hum showtunes” and “snort when she laughed.” Photos of the couple, taken over the decades of their lives together, flashed across the screen.

 

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